The Affiliate Yearbook is the only resource of its kind for the CrossFit Affiliate community.
The Affiliate Yearbook was created by a group of small business owners, CrossFit enthusiasts and a CrossFit affiliate owner as a resource that would allow for anonymous benchmarking of business and operational data unique to affiliate owners. Statistics are gathered from CrossFit affiliate owners from all over the world through an online survey.
The First Annual Affiliate Yearbook was released in 2012 (read a review here from Breaking Muscle). It contained over 120 pages of statistical data beautifully presented in an easy-to-understand format.
Affiliate owners can leverage the Affiliate Yearbook's data in numerous ways to make sound business decisions. For example, after reviewing the Affiliate Yearbook, an owner may decide that their gym needs to offer a 3x week membership or invest more (or less!) in equipment. The Affiliate Yearbook is an invaluable tool that can be used to benchmark the performance of your box.
The collected data relates to information in the following areas:
1. Business Overview
2. Athlete Demographics
3. Membership Types
4. Competitions & Events
5. Class Structure
6. Coaches & Staff Members
7. Marketing & Advertising
All information submitted to The Affiliate Yearbook is 100% confidential and anonymous.
The Affiliate Yearbook data is compiled via an online survey. Every Affiliate gets the same link to the survey. There is nothing that can identify who you are from the data that you submit through the survey. All survey participants are asked to enter their email address at the end of the survey so we can email you the redemption code, but this is not used to link data to any individual survey participant.
Our goal is to adhere to the Council of America Survey Research Organizations (CASRO) Code of Standards and Ethics for Survey Research. These standards are a tough, internationally-cited set of standards, which have long been a benchmark for the industry. To learn more, visit: http://www.casro.org/codeofstandards.cfm
If you have any questions or concerns about confidentiality or would like to learn more about our data collection process, please contact us at any time by emailing us at firstname.lastname@example.org.