How can I use the Affiliate Yearbook?
Affiliate owners are a very mixed bunch. They’re nutritionists, chiropractors, firefighters, accountants, veterans, engineers, police officers, college students, personal trainers, lawyers, and just about every other job title you can think of. What binds them all together is fitness and their passion for helping other improve their lives and reach their goals.
Another thing that binds them together is that for most, it’s their first time owning a business. And as they say, “You don’t know what you don’t know.” For a first-time business owner, it’s something new every day. Today you might be shopping for insurance, tomorrow you might be working with the city on zoning, the next day, deciding what to pay your trainers.
The problem is, how do you know if you’re paying too much for insurance, or if you’re not offering enough classes, or if you’re paying your trainers too little?
You can go and talk to an Affiliate down the street, but they might not want to give you any info for fear of you trying to steal one of their trainers.
You can do some research online, but most everything you are going to find is going to be anecdotal evidence and not any hard numbers.
Or, you can fill out a simple 15 minute survey and get a free copy of The Affiliate Yearbook which will have more useful data in it than you could gather in hundreds of hours of research.
Here’s some examples of data that Affiliate owners have found useful:
- Price of Insurance – If you’re paying 7% of revenue for insurance and the average Affiliate is only paying 2%, it might be time to shop around for more quotes.
- Member Amenities – Sure it would be nice to have locker rooms and showers, but are they necessary? What percent of Affiliates have these kinds of things? Is it mostly urban locations that have them?
- Child care / Kid’s Room – Is it necessary to have a kid’s room or child care? Do you have mid-day classes that aren’t well attended? Maybe having child care would help boost numbers or reach a demographic segment that you are having trouble drawing members from.
- Programming – Are you losing members? What are other gyms offering that you aren’t? Do they offer dedicated strength programs? Dedicated Olympic lifting programs? Endurance programs? See what types of extras are being offered out there by your competitors.
There are hundreds of other comparisons that you can make to improve your operations and to make sure that what started out as a hobby can be a viable business now and in the future. They say that “knowledge is power” and we can say without hesitation that you will not find more comprehensive knowledge about the workings of Affiliates anywhere!
Please email us at firstname.lastname@example.org if you would like more information or would like to be invited to participate in the 2016 survey.